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The Importance of the Color of the Year

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Every year Pantone, a company popular for their color matching system, releases a color of the year that’s a marker for most designers, the curious, and the color abiding. This year Pantone chose a pair of colors instead of one, something that’s never been done in color picking history.

The colors, Rose Quartz, a baby pink, and Serenity, a periwinkle blue were described as an inseparable pair.

“Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” it said on Pantone’s website.

The color of the year isn’t just a silly fad, but a social movement. It seems as if the colors were chosen to combat issues between the gender divide. Coveted designers like Dior even made a boot in their recent Spring collection that exemplifies the mix between fashion and color.

With an artistic and political approach, the societal movement that the colors endorse is the move towards gender equality. Pantone, describing this generation as one that “has less concern about typecast of (being) judged” were open to change the way they select colors, this time involving an underlying equality campaign.

 

By this time, we’ve mostly forgotten that the color even exists, but there are simple ways to make your year even more vibrant. Incorporating it into your fashion choices, home decor, school supplies, and even beauty choices are ways to represent the color movement.

 

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The Importance of the Color of the Year